Market entry strategy
Enter a new market in the food and beverage industry
Zenith International works with some of the leading food and drinks companies throughout the world to identify and enter new markets. Our specialist food and beverage consultants work with companies in over 50 countries around the globe, so we understand the markets, the operating conditions and the socio-economic climate.
Zenith has a network of consultants in many countries in the world, so our market entry strategies are based on on-the-ground research and not just theory.
Development of your market entry strategy
Zenith can design a custom project around your specific requirements. Some of the questions we are typically asked include:
-
Should I export to a new market, have my products contract manufactured there or set up my own factory?
-
Which export markets are most appropriate for my products?
-
What are the barriers to entry?
-
How can I take advantage of current consumer trends in other countries and sectors?
-
In which markets can I increase profitability?
-
How do I enter a new market?
-
My target markets are crowded. Is there room for me too?
-
What are the labelling requirements in the new market?
-
What is the legislation in the new market?
Interested in finding out more?
Contact us by calling our head office in the UK on 00 44 (0)1225 327900 during UK office hours (08:30-17:00) and we will route you through to the appropriate person. Alternatively, fill in your details in the Contact us form at the bottom of this page and we will call you back as soon as possible.