2nd Italian Mineral Water Industry Conference

- , Venice

The Italian Mineral Water Industry Conference is a two day event incorporating plant tours, workshops and conference sessions, organised in association with Mineracqua. The event brings together producers, suppliers, customers and other industry partners to gain an overview of market trends, developments and issues.

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In collaboration with

  • Mineracqua

Kindly sponsored by

  • Krones

Wednesday 7 March

  • Hotel foyer

    Registration

  • San Benedetto bottling plant tour

    Boat departs for Tronchetto where a coach will take delegates to
    Scorzè, site of the Acqua Minerale San Benedetto plant.  Briefing, lunch, tour.

    Founded in 1956 at Scorzè near Venice, Acqua Minerale San Benedetto SpA had a consolidated group turnover of 859.1 million euros in 2010. It is the largest company in the soft drinks market with an exclusively Italian share capital. Market leader in non-carbonated soft drinks, it is co-leader in bottled water, carbonates, iced tea and sports drinks. San Benedetto has a commercial presence in over 80 countries on all five continents – five bases in Italy at Scorzè (Venice), Paese (Treviso), Popoli (Pescara), Donato (Biella) and Nepi (Viterbo); two in Spain; one in Poland; one in Hungary; and joint ventures in Mexico and the Dominican Republic – with some 2,000 employees and a production capacity of 17 million units a day in Italy alone. San Benedetto’s number one concern has always been its commitment to the wellbeing and needs of consumers and their families, by respecting the environment and its resources.

  • Boat returns

  • Refreshments

  • San Polo & Santa Croce

    Leadership panel

    A review of the latest market and industry developments, key issues such as health and the environment, new product launches, advertising and future innovation.

    Enrico Zoppas, President of Acqua Minerale San Benedetto SpA
    Stefano Agostini, President and Chief Executive Officer of Sanpellegrino SpA
    Carlo Pontecorvo, President and Chief Executive Officer of Ferrarelle SpA

    Session will be chaired by Armando Garosci, Journalist for Largo Consumo

  • Retail insights panel

    A review of consumer and retail trends, market changes and pressures, developments in branding and promotions, best practice standards and future requirements.

    Vincenzo Tassinari, President of Coop Italia
    Giuseppe Zuliani, Marketing Director of Conad
    David Cozzarolo, Marketing and Commercial Manager of Sigma
    Andrea Rovesti, Business Insights Manager for SymphonyIRI Italia

    Session will be chaired by Paolo Borgio, Managing Director of Beverage & Grocery

  • Close

  • Welcome networking reception

  • -
    Arazzi rooms

    Informal industry dinner

Thursday 8 March

  • Registration

  • Economic realities, business priorities

  • Economic outlook and consumer confidence

    Ferruccio Bresolin, Professor of International Economic Policy for the Economics Faculty at Università Ca’Foscari Venezia

  • Sustainable growth in a context of challenges and change

    Vincenzo Tundo, Marketing Director of Acqua Minerale San Benedetto SpA

  • Industry policy - communication challenges and successes

    Ettore Fortuna, Presidente of Mineracqua

  • Questions and discussion

  • San Polo Foyer

    Refreshments

  • Growth opportunities

  • Italian market in 2011 and themes for 2012

    Roberto Donati, Market Analyst for Zenith International Ltd

  • Ensuring market sustainability for the long term

    Federico Sarzi Braga, Italian Business Unit Director for Sanpellegrino SpA

  • New concepts for a new era

    Franco Tomba, Chief Executive Officer of Krones Srl

  • Questions and discussion

  • Arazzi rooms

    Lunch

  • Marketing insights

  • Taking a fresh look at market opportunities

    Alessandro Invernizzi, Chief Executive Officer of Lurisia

  • New ways to reach today’s consumer

    Michele Foglio, Chief Executive Officer of Gruppo Maniva SpA

  • Consumer trends in bars and restaurants

    Giuseppe Cuzziol, President of Italgrob

  • Questions and discussion

  • San Polo Foyer

    Refreshment break

  • Looking 10 years ahead

  • Export development

    Alfredo Tabacco, Export Director for Ferrarelle SpA

  • PET outlook: costs, alternatives and recycling

    Francesco Zanchi, Chief Executive Officer of GSI Plastics

  • International outlook – growth ideas to watch

    Richard Hall, Chairman of Zenith International Ltd

  • Questions and discussion

  • Close

  • Simultaneous translation will be provided during the conference between Italian and English
    Programme as of 10 January – final details may be subject to change

Important travel information

Italy has the highest level of natural mineral water consumption in the world but the market has recently encountered multiple pressures from economic concerns to poor summer weather. The big question facing the industry is how to achieve renewed healthy growth.

This 2nd Italian Mineral Water Industry Conference follows on from the success of the inaugural event in 2011. Organised by Zenith International and again held in association with Mineracqua, the sessions will bring together producers, suppliers, customers and other industry partners to gain a complete overview of key market trends, developments and issues.

Programme features include:

  • San Benedetto plant tour
  • Retail insights and industry leadership panels
  • Conference sessions on economic realities, growth opportunities, marketing insights and 10 year prospects
  • Industry dinner and other networking opportunities

Simultaneous translation will be provided during the conference between Italian and English

Mineracqua

Mineracqua represents and safeguards the sector of natural mineral water in Italy, promoting consumption, distribution and accurate information. Mineracqua is a member of Confindustria and represents the majority of manufacturers in Italy.

www.mineracqua.it

Zenith International

Recognised since the 1990s as Europe’s leading drinks consultancy, Zenith International has over 1,000 clients across more than 50 countries. The company’s main activities involve comprehensive market analysis, strategic and commercial advice, fi nancial and technical consulting projects, information services, trade journals and event organisation. With some 70 staff based in the World Heritage City of Bath, Zenith also has regional offices in the Americas and Middle East.

Zenith International Ltd, 7 Kingsmead Square, Bath BA1 2AB, United Kingdom

T +44 1225 327904
f +44 1225 327901
e info@zenithinternational.com

Please click here for information about the sponsorship and table-top display opportunities at the conference . Alternatively, please contact Louise Gascoigne at lgascoigne@zenithinternational.com or +44 (0)1225 327942.

The five star San Clemente Palace Hotel is located on an exclusive private island with views to St Mark’s Square. Originally constructed in the late 17th century as a monastery and still surrounded by a complex of courtyards and lawns, the hotel has recently undergone a full restoration.

The hotel is approximately 50 minutes by private water taxi from Venice Marco Polo airport. There is also a complimentary shuttle service to St Mark’s Square which normally takes 10 minutes.

San Clemente Palace Hotel
Isola di San Clemente
1-30124 Venice
Italy

Tel: + 39 041 244 5001
Fax: +39 041 244 5800
Email: info@sancelementepalacevenice.com
Website: http://www.sanclementepalacevenice.com/

Contact us

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  • Your message

Please leave us a message and we will be happy to answer any questions you may have.

Zenith International Ltd
7 Kingsmead Square
Bath
BA1 2AB
United Kingdom

tel: +44 (0) 1225 327900

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