InnoBev Global Soft Drinks Congress
9 - 11 March 2010, Istanbul
As the world economy recovers, it is becoming evident that some of the rules for the soft drinks market may have to be rewritten. The conference will be an opportunity for the industry to take a far-sighted look into future opportunities. Hence the Congress theme of Opening up the future.
The 6th global event is an opportunity for industry leaders, suppliers, customers and analysts to gain a complete overview of the latest trends and developments across all continents from top companies in each region, with extensive time for informal contact and discussion.
Highlights include:
- Conference: Opening up the future
- Coca-Cola Içecek plant tour
- Bosphorus gala dinner cruise
- New Challenges from new challengers
- Focus on health through nature and science
- Workshop and briefing
| Tuesday 9 March |
| 10.00 - 18.30 |
Registration |
|
Coca-Cola Icecek plant tour |
10.30
12.30 |
Coach 1 departs from Conrad Hotel
Coach 2 departs from Conrad Hotel |
|
Built in 1997 and located in the most densely populated region of Turkey, Coca-Cola's Corlu plant is one of eight local production sites, occupying a total of 156,000 square metres and supplying a wide portfolio of products including Coca-Cola, Coca-Cola Light, Coca-Cola Zero, Fanta, Nestea, Cappy fruit juice, Schweppes, Sprite and Powerade. The plant has a total of six lines producing a range of formats from 20cl up to 2.5 litre PET, as well as supplying a range of pre-forms for use at all other Turkish CCI sites. Corlu is also the first Turkish beverage production site to utlise energy efficient compressed air for bottle rinsing on both its PET and aseptic PET bottling lines.
Tour includes production corridor, four production lines, PET blower, storage area and pre-form injuection building. A snack lunch will be provide for coach 1, refreshments only for coach 2. |
16.00
17.30 |
Coach 1 returns to Conrad Hotel
Coach 2 returns to Conrad Hotel |
|
Welcome reception |
| 18.30 - 19.30 |
Cocktails and canapés on the 14th floor of the hotel, with stunning views of the old city and Bosphorus as illustrated below. |
|
Wednesday 10 March
|
| 08.30 |
Registration and refreshments |
|
TURKEY AND THE MIDDLE EAST |
| 09.00 |
Opening address: Market at the crossroads
Michael A O'Neill, Chief Executive Officer of Coca-Cola Içecek, Turkey |
| 09.20 |
Building an independent product portfolio
Monther Al Harthi, Chief Executive Officer of Al Rabie Saudi Foods Company, Saudi Arabia |
| 09.40 |
Extending the beverage opportunity
Huseyin Tulpar, Vice President-sales for PepsiCo International, Turkey |
| 10.00 |
Questions and discussion |
| 10.30 |
Refreshments |
|
GLOBAL GROWTH AND SOCIETY CHANGE |
| 11.15 |
Latest market trends around the world
Richard Hall, Chairman of Zenith International Ltd |
| 11.30 |
Keynote address: The future of refreshment
Peter Unsworth, Chief Executive Officer of Tata Beverage Group |
| 11.50 |
Changes that work: winning the environmental debate
Chris McCann, ES Country Manager - UK for
Wal-mart Global Procurement |
| 12.10 |
Questions and discussion |
|
CUTTING EDGE OF INNOVATION |
| 12.30 |
Ecocool coolers: The greener way to drive sales and margins
Panos Giannopoulos, ICM Marketing Director Frigoglass |
| 12.40 |
Cutting edge of innovation session
Tim Carr, Senior Vice President and Europe General Manager for Closure Systems International |
| 12.50 |
High performing light weight closures
Volker Spiesmacher, Marketing & Sales Director for Bericap |
| 13.00 |
Lunch |
|
SCOPE FOR MARKET TRANSFORMATION |
| 14.15 |
Juicing up the future
Sidney Coffeng, Senior Vice President Marketing, Research and Development, Export and Corporate Communication of Eckes-Granini GmbH, Germany |
| 14.30 |
Small package, big punch
Scott Henderson, President of 5 Hour Energy, United States |
| 14.45 |
Questions and discussion |
| 15.15 |
Refreshments |
|
NEW CHALLENGES FROM NEW CHALLENGERS |
| 15.45 |
Suso - sparkling juice with attitude
Harry Drnec, Founder of Suso Drinks, United Kingdom |
| 16.00 |
Preshafood - high pressure processing
Andrew Gibb, Managing Director of Preshafood Ltd, Australia |
| 16.15 |
Health and wellness for women
Shannon Reagan-Henry, founder and Chief Executive Officer of Beverage Ventures LLC, Untied States |
| 16.30 |
Questions and discussion |
| 17.00 |
Close |
|
Bosphorus gala dinner cruise |
|
The "Istanbul 1" will take you on a 3 hour cruise enjoying views of the Ottoman summer palaces and waterside mansions that line the European and Asian coasts, passing under the suspension bridges and numerous other city landmarks including the old city port of Karakoy, the Ortakoy Mosque and Beylerbeyi Palace. |
| 18.45 |
Coaches depart from Conrad Hotel |
| 19.15 |
Drinks reception |
| 19.45 |
Gala dinner |
| 22.15 |
Coaches leave for return to hotel |
| Thursday 11 March |
|
HEALTH THROUGH NATURE |
| 09.00 |
Chiquita - just fruit in a bottle
Sonja Williamson, Marketing Manager for Healthy Beverages and Snacks - Europe & Middle East for Chiquita Brands International Sarl, Switzerland |
| 09.15 |
Healthy drink trends in the US - an insiders perspective
Danny Rubenstein and Janet DiGiovanna, Principals of DASH Advisors LLC, United States |
| 09.30 |
Coconut Water - a sustainable health drink
Josefine Staats, Founder and General Manager of Kulau GmbH, Germany |
| 09.45 |
Questions and discussion |
| 10.15 |
Refreshments |
|
HEALTH THROUGH SCIENCE |
| 11.00 |
Snapshot of latest innovations worldwide
Claire Phoenix, Editor of beverage innovation magazine and Director of FoodBev Media Ltd |
| 11.15 |
Drank for relaxation
Peter Bianchi, founder and Chief Executive Officer of Innovative Beverage Group, United States |
| 11.30 |
Probiotic Fruit Drinks and Fruit Juices
Michael Oredsson, Chief Executive Officer of Probi, Sweden |
| 11.45 |
Questions and discussion |
| 12.15 |
Buffet lunch |
|
WORKSHOPS AND BRIEFINGS |
| 13:30 |
Sustainable sourcing
Fiona Page, Head of Sustainable & Responsible Sourcing for PepsiCo Purchasing & and Supply, Europe |
| 14.00 |
Working with stevia
Peter Milsted, Director of Sales & Marketing for PureCircle |
| 14.30 |
Emerging high growth markets
Main growth markets and trends; key countries, companies and brands; volumes to 2008, estimates for 2009, outlook to 2013, Charles Philips, Commercial Consulting Director of Zenith International Ltd |
| 15.30 |
Close |
Programme as of 22 February 2010 - final details subject to change
About the venue
Turkey has the 16th largest economy in the world with a population of over 70 million. Bordered by eight countries and widely recognised as a bridge between East and West, Turkey now enjoys sustained economic growth as it moves away from more traditional agricultural activities towards a more industrial focus.
Founded in the 7th Century and capital city of the Roman, Byzantine and Ottoman empires, Istanbul is Turkey's largest city as well as the country's cultural and financial centre. Located on both the European and Asian sides of the Bosphorus, the city is home to more than 12 million people and has been chosen as joint European Capital of Culture for 2010.
The Conrad Istanbul is located in the city centre, adjacent to the Yildiz Palace and Park. The hotel, set in six acres of landscaped gardens, has breathtaking views of the Bosphorus and Old City. There are 590 rooms, state of the art conference facilities, a business centre, two restaurants and a health club as well as indoor and outdoor pools. The hotel is located 22km from Ataturk Airport and takes approximately 30 minutes by taxi.
Accommodation
An allocation of rooms at discounted rates is available for delegates attending the InnoBev Global Soft Drinks Congress. For more information and to book online, please visit:
http://conradhotels.hilton.com/en/ch/groups/personalized/ISTHCCI-GZENB-20100303/index.jhtml
Conrad Istanbul
t +90 212 227 3000
f +90 212 259 6667
Visas
Please note that visas are required from some countries. Please check with your local consulate for more information.
