4th Beverages Middle East Congress (BevME)
23 - 24 November 2010, Dubai
The 4th Beverages Middle East Congress (BevME) is a forum for the regional beverage industry, designed to provide a complete overview of the market and latest trends in the Middle East and around the world as well as time for informal contact and discussion.
This year's theme 'Reaching new heights' focuses on the significant growth potential for the region. The programme will cover market opportunities, industry leadership and innovation as well as providing insights into the latest market findings and consumer perspectives.
Highlights include:
- Conference: Reaching new heights
- Nestlé Waters plant tour
- Market briefing workshops
|
11.30 |
Registration opens |
|
12.00 |
Nestlé Waters bottling plant tour Coach departs from the One&Only Royal Mirage Hotel for a 45 minute drive to the Nestlé Waters site located in the Jebel Ali area. Nestlé Waters is the number one bottled water company worldwide. It commenced operations in the United Arab Emirates in 2003 and recently completed a new state-of-the-art facility in Jebel Ali to meet growing demand for the company's products and services. The factory employs more than 300 people and produces over 100 million liters of Nestlé Pure Life each year. |
|
15.00 |
Coach returns to the One&Only Royal Mirage Hotel |
|
|
Briefing workshops |
|
15.30 |
Middle East beverage market growth opportunities |
|
16.15 |
Ingredient and packaging innovation with tangible benefits |
|
17.15 |
Latest beverage innovations from around the world |
|
18.00 |
Welcome drinks reception |
|
|
Regional market potential |
|
09.00 |
Saudi Arabia |
|
09.15 |
Lebanon |
|
09.30 |
Syria |
|
09.45 |
United Arab Emirates |
|
10.00 |
Panel discussion |
|
10.30 |
Refreshment break |
|
|
Industry leadership |
|
11.15 |
Keynote address: Investing in the region |
|
11.30 |
Dairy drinks for healthy nutrition |
|
11.45 |
Latest thinking on Corporate Social Responsibility |
|
12.00 |
Panel discussion |
|
12.30 |
Lunch |
|
|
Innovation case studies |
|
13.45 |
Fruit juice: Adding new life to long life |
|
14.00 |
Fruit juice: First to be fresh |
|
14.15 |
Energy that delivers |
|
14.30 |
Energy: Consumers want extra |
|
14.45 |
Panel discussion |
|
15.15 |
Refreshment break |
|
|
New consumer perspectives |
|
15.45 |
Trends in the Middle East: Focus on the Arab Woman |
|
16.05 |
Connecting with consumers |
|
16.25 |
Panel discussion |
|
17.00 |
Close |
The event takes place in The Arabian Court at the One&Only Royal Mirage, approximately 20 minutes drive from Dubai International Airport. The venue lies on a kilometre of private coastline in 60 acres of landscaped gardens.
One&Only Royal Mirage, PO Box 37252, Dubai, United Arab Emirates
T +971 4399 9999 f +971 4399 9998
There is a small allocation of rooms available at The Palace hotel for delegates attending the BevME Congress. Please click here to download the hotel booking form.
Practical details
Visas: The One&Only Royal Mirage hotel will be pleased to assist with visas for guests as well as fast track transfers from the airport. Visas are not required from over 30 countries. Please check with your local travel agent.
Dress code: Business suit or smart casual for the Congress. Casual with closed walking shoes for the plant tour.