Commercial Consulting

Zenith International (ZI) occupies a unique position in the food and drink industry. ZI is able to call on its deep market insight and broad operational expertise to provide unparalleled background to any strategic recommendation.

Market Entry gap analysis

Where can you increase revenues? Which export markets are most appropriate for your products? How can you take advantage of current consumer trends in other countries and sectors?

With our market and sector knowledge, we can analyse current trends and apply them to your own business needs. The fundamental level of study we provide will lead to a gap analysis and recommendation.

New Product Development

What are the trends and how do you take advantage of them? How to do this profitably? Which products and brands do you develop?

Using ZI macro and consumer trends, we can reduce your risks in the NPD process. We can provide a full service of qualitative, quantitative, sensory, product, concept, marketing mix research and project management.

Sales and Marketing Plan Review

How do you improve the return on investment in your brand and account plans?

We can provide an objective, informed, apolitical review of your commercial plans in order to increase revenue and profitability.

Route to market

Routes to market (delivery, marketing, pricing) control access to your brand by consumers. How can you deliver and fulfil your brand promise, unless you manage your routes to market properly?

We can provide a review of your channel mix; benchmark your costs of doing business via brokers/ distributors/ direct selling.

Market and brand due diligence

Trade surveys of brand and company profile. Market review and advice on market development. Sales projections.

Commercial Due Diligence

Business planning and financial modelling. Systems scenario analysis. Evaluation of return on investment.

Interim management

We have industry experts capable of filling roles on an interim basis in sales, marketing, supply chain, production, operations and quality control.

Confidentiality

We protect confidentiality rigorously, and refuse to undertake any engagements that may cause conflicts of interest.

For more information call or contact us for a confidential discussion.