Research methodology

 

At the heart of Zenith International’s products and services is a commitment to adding value. Through all our research we strive to produce as complete a picture as possible - at a price accessible to any business with a serious commercial interest.

 

Zenith International produces detailed market reports, news and other data services. We report on the latest industry developments as they break. Our reports and data services provide statistics on key market indicators - such as consumption, pricing, packaging, distribution, flavours and ingredients, company/brand developments and resulting market shares.

 

The highest quality analysis is achieved by Zenith’s bottom up approach to the research process. Alongside our daily monitoring of global beverage trends, we make contact with every significant company active in the relevant market and sectors, as well as smaller market operators. This information is cross-checked with other sources, such as trade associations and suppliers.

 

In compiling its research, Zenith relies on strong relationships and the goodwill and cooperation of companies active in the marketplace.

 

To this end, a considerable amount of time and effort is spent contacting industry players and striving to analyse markets. Zenith's constant tracking of market developments gives our team of market analysts the edge and expertise necessary to produce the most in-depth research available.

 

We believe that Zenith's coverage and understanding of food and drink market trends to be without equal.