Global Bottled Water
2006
- Date issued: October 2006
- Data: 2005
- Forecasts: 2010
- Pages: 206
- Price: £1900 (€ 2280, US$ 3135)*
*Guideline price. € and US$ pricing subject to daily exchange rate.
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Table of contents (74KB PDF)
From packaged water in sizes less than 10 litres, through to bulk water formats servicing the global water cooler industry – Zenith International is regarded as the industry expert in global bottled water research and analysis.
All the information in Zenith's new Global Bottled Water Report 2006 is also featured online at the company's www.globaldrinks.com website. Together, the report and access to globaldrinks.com provide a wealth of insights into global bottled water consumption patterns.
About the report
Zenith's Global Bottled Water 2006 report is meticulously researched and is divided into eight main sections – a global market overview and seven regions: North America, Latin America, West Europe, East Europe, Africa, Middle East, Asia/Australasia. The report tracks 75 countries plus others, across 11 years (6 years historic; 5 year forecast):
The report covers:
- Top ten global companies
- Top ten global brands
- Sparkling vs still water
- Small pack vs bulk water
- Clear analysis of the global bottled water market in 75 countries, plus others
- Full market commentary on developments and trends
- Chronology of developments by region, 2005/06
- Historic market trends, 2000-2005
- Comprehensive forecasts to 2010
Updated regularly, Zenith's subscription-only website at globaldrinks.com allows you to stay on top of the very latest developments in bottled water. Utilising the website, purchasers of the Global Bottled Water Report 2006 are able to manipulate information according to need. Users can perform global, regional and country level queries to determine the fastest growing, largest, slowest and smallest markets. Information in the online database at globaldrinks.com is also updated regularly to provide users with the latest snapshot on global developments.
About the market
Bottled water continues to stake its claim to consumer 'share of throat', as demand for a healthy soft drink option has prevailed. Alongside this, bottled water has been boosted by a heightened awareness of the need to stay hydrated and the greater accessibility of bottled water in emerging economies. Meanwhile, the global charge by bottled water in recent years has been supported by strong growth in bulk formats, such as water for coolers, and the growing familiarisation with small pack 'everyday hydration' in all corners of the globe. Access to safe water remains a challenge in many parts of the developing world. Here, bottled water is fundamentally relied upon through a variety of pack formats, from small pouches for immediate consumption, through to 5 gallon water containers for consumption at home and work.
The global bottled water market advanced by 8.3% in 2005, with bottled water volumes reaching 173 billion litres in the year. With an 8.8% compound annual growth rate (CAGR) in the years 2000 to 2005, bottled water clearly remains a soft drinks force to be reckoned with.
In growth terms, Asia and North America have very much taken a lead. In the United States, volumes have continued to be boosted by sustained price competition and in 2006 by hot summer temperatures. Coca-Cola, Nestlé and PepsiCo have battled aggressively for market share in the US with brands such as Aquafina (PepsiCo), Dasani (Coca-Cola) and Poland Spring (Nestlé) seeing intense promotional activity.
Meanwhile, emerging Asian economies have also boosted worldwide consumption. Here per capita bottled water consumption is low but growing rapidly among a substantial population base. In China and India, for example, double digit growth rates were again registered in 2005.
As the rise of bottled water consumption illustrates, health is becoming an increasingly influential factor in consumers' choice of soft drink. Whilst bottled water has gained positively from this focus on well being, other soft drinks, most notably carbonates, have been criticised for, at times, high sugar content. In particular, the rising issue of obesity is a major challenge for the soft drinks industry.
There are currently more than 300 million obese people in the world, according to the World Health Organisation, and the high consumption of sugar rich soft drinks has been accused of contributing to this problem. Health issues are already influencing the dynamics of the soft drinks industry and this is likely to become more pronounced as time goes on. In this climate, bottled water, as a zero calorie offering, remains a likely beneficiary.
Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.
- Countries covered:
Canada, USA, Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, Paraguay, Peru, Uruguay, Venezuela, Others (LA), Austria, Belgium, Cyprus, Denmark, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Malta, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK, Belarus, Bosnia-H, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Ukraine, Others (EE), Egypt, Kenya, Morocco, Nigeria, South Africa, Tunisia, Others (Africa), Israel, Kuwait, Lebanon, Saudi Arabia, Turkey, UAE, Others (ME), Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, Others (Asia/A/A)
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