Building upon its specialist expertise in tracking the mains fed or point of use (POU) cooler industry, Zenith has updated and renovated the latest in its bottled/POU cooler report series.

About the report

 Zenith's 2008 US Point of Use Coolers report is broken down into 3 main sections:

1. A full US market commentary provides an in-depth analysis of trends, covering: POU vs bottled water coolers; national regulations; geographic penetration of POU; industry structure; industry consolidation; residential and commercial placements; pricing structure; key trends/market developments, and forecasts to 2011.

2. Comprehensive tables and charts interrogate the entire US POU market in full. These include: bottled water cooler and point of use market analysis 2004-2007; leading US point of use companies 2007; leading US point of use manufacturers 2007; leading US point of use suppliers 2007; leading US point of use distributors 2007; US and West European point of use characteristics 2007; US and West European point of use revenue indicators 2007; US cooler industry acquisitions to 2008 and forecasts of consumption to 2011.

3. More than 40 company profiles contain full analysis of leading operators in the US. These profiles include: company category and full contact details; ownership; senior management; cumulative unit placements; POU product range; type of customer; manufacturer and brands distributed, as available; and full company commentary. In addition, the report includes 6 more detailed manufacturer profiles, including company structure, accreditations, a list of their distributors and models.

About the market

The United States POU cooler industry first began to emerge in the late 1970s and early 1980s. Initially, the focus was on areas where mains tap water was considered to be of poor quality, namely southern California, Florida and Texas.

While, the US POU industry developed at a slow and steady rate in its early years, growth accelerated in 1990's and since 2001 has become even more rapid.

More so than anywhere else in the world, the bottled water consumption has sparked discourse among US politicians, retailers, consumers, restaurateurs and businesses. The national environmental debate, coupled with the cost benefits of POU, have resulted in sustained double-digit growth for many industry players.

The US POU market continues to be fairly fragmented in supply terms, although given some distinct regional perferences, local knowledge has sometimes enabled a higher level of customer service. Industry consolidation is gaining momentum, paving the way for POU distribution operations with much broader geographic scope and the first signs of branding within the industry.

Tracking the evolution of POU in the US, Zenith's latest report is the only detailed and accurate analysis available on this complex market. It keeps you in touch with all market issues, trends, new initiatives and the market shares of the key players.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.