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Global Sports Drinks

2008

  • Date issued: October 2008
  • Data: 2007
  • Forecasts: 2012
  • Pages: 113
  • Price: From £2000 (€ 2500, US$ 3100)*

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Zenith's second edition of the Global Sports Drinks reports provides comprehensive insight and analysis on the main developments and trends in this dynamic sector.

Zenith's Global Sports Drinks 2008 Report is divided into eight main sections, a global market overview and seven regions: North America, Latin America, West Europe, East Europe, Africa, Middle East, Asia/Australasia. The report tracks 59 countries plus others, across 11 years (6 years historic; 5 year forecast).

Zenith's Global Sports Drinks 2008 report covers:

  • Full market commentary on developments and trends at global and regional levels
  • Chronology of market developments by region, 2007/08
  • Global and regional analysis of volume, value, growth, consumption per person, expenditure per person and country rankings
  • Comprehensive forecasts to 2012

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends.  This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.  Zenith's key findings include:

  • Global sports drinks market achieved 5.9% volume and 1.1% value growth in 2007
  • Global per capita consumption reached 1.7 litres in 2007
    North America continues its reign as the largest consumer of sports drinks
  • East Europe was the fastest growing region in 2007
    Ingredient and formulation innovation helping to create new consumption occasions and target audiences e.g. children and light exercisers, with products available to suit every age and ability
  • Growing popularity of sports waters
  • Dominance of a small number of global sports drink brands
  • Market growth momentum being maintained by consumer interest in health and wellness

 

  • Countries covered:
    Canada, USA, Argentina, Brazil, Colombia, Mexico, Venezuela, Others (LA), Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK, Belarus, Bosnia-H, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Serbia-M, Slovakia, Slovenia, Ukraine, Israel, Kuwait, Lebanon, Saudi Arabia, Turkey, UAE, Others (ME), China, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam, Others (Asia), Australia, New Zealand

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