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Global Energy Shot Drinks

2009

  • Date issued: March 2009
  • Data: 2008
  • Forecasts: 2010
  • Pages: 84
  • Price: From £1200 (€ 1500, US$ 1860)*

*Guideline price. € and US$ pricing subject to daily exchange rate.

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Combining analysis, insight and opinion, Zenith is pleased to unveil its new series of short sharp topical market reports, delivering assessments of the emerging issues that matter to consumers and the wider beverage industry:

  • Identify new growth opportunities allowing you to be early to market
  • Adapt quickly to change and remain aware of what your competitors are doing
  • Support your NPD investment decisions

Zenith's new topical market report on the emerging energy shot drinks category investigates the reasons behind its appearance, its performance to date and the potential for future development that it might hold.

Zenith's Energy Shot Drinks 2009 report provides full market totals by volume and value, two year forecasts and brand profiles, complete with a full market commentary including a look at target market and product placement opportunities, typical and emerging ingredients, as well as examining challenges the category could face.

  • Energy shot drinks volume sales in million litres, 2007-10
  • Energy shot drinks volume growth, 2007-10
  • Energy shot drinks in million units, 2007-10
  • Energy shot drinks market value in million dollars, 2007-10
  • Energy shot drinks value growth, 2007-10
  • Category origins
  • Target market and product placement
  • Typical and emerging energy drink ingredients
  • Potential energy shot drinks applications
  • Challenges and regulation
  • Energy shot drinks SWOT analysis
  • Brand profiles

Zenith's Energy Shot Drinks 2009 report is based on detailed research into the opportunities and threats facing the emerging market segment. Zenith's outline findings are that:

  • Energy shots are essentially a phenomenon that is emanating from the US.
  • Alongside the move towards ‘healthy energy', they represent one of the energy drinks sector's strongest growth areas.
  • Packaged predominantly in 2oz plastic bottles, their presence could well start to proliferate the globe in the foreseeable future.
  • A derivative of regular energy drinks, the segment is emerging for a number of reasons: manufacturers' desire to find their point of differentiation; consumers' changing needs and energy requirements; and through an increasingly pressing demand for innovation.
  • Their positioning as vitamin/dietary supplements opens up new product placement options outside regular energy drinks channels.
  • Opportunities also exist in terms of new target markets, ingredients and base applications.
  • Challenges to overcome include the current economic climate, carving out new niches, finding effective packaging solutions and the increasingly regulatory environment surrounding claims.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

 

  • Countries covered:
    Europe, North America

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