Zenith's eighteenth report on the UK Soft Drinks market is now fully updated. It remains the most complete and authorative report on all aspects of the UK soft drinks industry. During Zenith's annual research into the UK soft drinks market, over 250 companies are contacted - including larger branded operators, retailer own label specialists, contract packers and a significant number of smaller up-and-coming companies.

UK Soft Drinks 2009 is the benchmark analysis of market performance. The new and fully updated 2009 UK Soft Drinks report sets out full market and segment totals, plus comprehensive company rankings.

New for 2009:

• A new layout features enhanced in-depth analysis covering the market and individual category analysis
• Redesigned charts are now grouped together for easy reference. 

Zenith's 2009 UK Soft Drinks report covers:

• UK soft drinks history and outlook: 1987 to 2013
• Full market commentary, including volume, value, companies, groups, forecasts to 2013
• UK soft drinks consumption encompassing all sectors, alongside market value and retail value per litre
• Leading companies with full two-page profiles of the top 50 players
• Leading companies in bottled water, carbonates, dilutables, fruit juice/nectars and still drinks
• Leading retailer own label companies
• UK soft drinks acquisitions and major industry events.

Zenith's 2009 UK Soft Drinks report is based on research conducted in conjunction with the British Soft Drinks Association (BSDA). The main findings of Zenith's 2009 report include:

• Value for money was the main driving force influencing consumer buying decisions in 2008, followed closely by health, wellbeing, convenience and indulgence.
• Innovation witnessed 135 combined new products, brand extensions and redesigns recorded in 2008, up 8% on 2007.
• Whilst natural refreshment continued to be at the core of the industry's momentum throughout 2008, there was a surprising resurgence in carbonates as consumers demanded tasty treats, with volumes rising 1.7% in 2008.
• Promotional activity by brand owners and retailer own label caused chilled not from concentrate juice consumption to blossom.
• Three of the leading soft drinks companies improved their market share, helping to increase the share of the top five players to 65.2%.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

The UK Soft Drinks Report 2009 is broken down into 4 main sections:

• Incisive commentary explores trends in the market and its sectors.
• Comprehensive charts look closely at the UK industry covering: leading companies by sector, leading own label suppliers, mergers and acquisitions, ownership structure, investments and product launches.
• Further tables on soft drink market dynamics explore consumption patterns, sector performance, and forecasts to 2013.
• Profiles of the top 59 UK soft drinks companies. With profiles covering company structure, finances, production sites, product range, sales volume and commentary.