Reflecting the increasingly intertwined nature of the bottled water cooler and point of use (POU) industries, Zenith has for the first time, combined its two market leading West Europe bottled water cooler and point of use reports, into one essential report, the 2009 West Europe Coolers report.  The new report sets out market and segment totals, alongside detailed rankings and profiles of Europe's leading industry operators, providing the only report available on home and office delivery and POU market trends in the region.

Zenith's new 2009 West Europe Coolers report includes:

• Detailed water cooler and POU market trends across 15 West European countries
• Full European market commentary, covering units, volume, value, throughput, packaging, water types, companies, groups, brands, acquisitions and forecasts to 2013
• Revenue analysis addressing unit rental income and bulk water sales
• POU's share of the total West Europe cooler unit base (POU and bottled water cooler units combined)
• Estimated conversion rates of incumbent bottled water cooler accounts
• Leading distributors and bottlers by country
• 15 detailed country sections addressing: market size, bottled water versus point of use markets, culture, leading operators, bottled water cooler and POU industry structures, rented vs sold units, unit types, pricing structure, unit maintenance, main industry features and trends, forecasts to 2013

The West Europe cooler market is a dynamic €903 million industry. A 16.5% climb in the POU market more than offset the 2.6% decline in  bottled cooler unit placements, bringing 3% combined growth to the total installed base of bottled and POU coolers in 2008.

Also known as mains-fed coolers, POU is an ongoing challenge to the bottled water cooler industry, with POU operators strongly promoting the demonstrable costs savings, hygiene and environmental benefits, acting to drive the industry forward.  For 2008, the UK and Italy remained the largest POU markets in West Europe, with Greece, Germany, Spain and Switzerland experiencing the greatest  increases.

Particularly notable across Northern Europe, the more mature bottled cooler market has witnessed a slowdown in recent years. In 2008, the fall was compounded by a combination of poor summer weather, the impact of the global economic crisis, scrutiny of its environmental credentials and misleading media reports surrounding cooler hygiene issues. Given their relative youthfulness, the markets of Southern Europe generally reported much higher growth rates during 2008, with Greece the star performer, seeing unit growth in excess of 10% from 2007.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

The 2009 West Europe Coolers report comprises 4 main sections:

• A full West Europe market commentary provides a full and in-depth analysis of trends, covering all bottled cooler and POU segment dynamics and forecasts to 2013
• 15 detailed country sections provide market commentary exploring the latest trends and the leading distributors and bottlers
• More than 180 company profiles contain full analysis of Europe's leading operators. Each profile covers company structure, sales volume, unit placements, marketing analysis and commentary
• Comprehensive tables and charts which interrogate the entire West European bottled cooler and POU markets in full.

Although included in the European overview tables, Zenith's UK Water Coolers 2009 report provides a separate and comprehensive analysis on the market in the United Kingdom.