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East Europe Soft Drinks

2004

  • Date issued: January 2004
  • Data: 2003
  • Forecasts: 2008
  • Pages: 270
  • Price: From £1900 (€ 2375, US$ 2945)*

*Guideline price. € and US$ pricing subject to daily exchange rate.

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Since the collapse of the Russian rouble in August 1998, East Europe’s soft drinks industry has built itself a strong base upon a sustained phase of restructuring activity. This has included the privatisation of state owned enterprises, increased direct foreign investment and the formation of new businesses and joint ventures.

East Europe represents a clear strategic priority for international soft drinks leaders. For example, Coca-Cola HBC has played a major role in most Eastern European countries since its acquisition of Coca-Cola CIS and Coca-Cola Beverages. As many as eleven national Coca-Cola operators are listed in East Europe’s top 50 soft drinks companies ranking. Coca-Cola is often present in all sectors offering many of its internationally known brands. In addition to these better known brands, Coca-Cola operators have continued the production of strong local brands inherited through takeovers. PepsiCo, Danone and Nestlé have also raised their profile in the region. As with Coca-Cola, these companies have built upon existing distribution platforms with a flurry of acquisitions in East Europe.

The importance of local operators should not be underestimated. Romanian company European Drinks has continued to build scale. Wimm-Bill-Dann is a leading company in fruit juices/nectars. Hoop, an important Polish soft drinks producer, has ambitions for future expansion in East Europe. As well as local operators, local tastes are particularly important. Built upon Soviet era nostalgia, Kvass malt based beverages have remained an alternative to cola, particularly in Russia and Belarus.

Private label brands are becoming more widespread in the region – particularly in the larger markets such as Poland, the Czech Republic and Hungary. It is expected that this trend will continue and spread to other markets as the region adopts western practices and closer ties with the European Union.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

The East Europe Soft Drinks Report 2004 is broken down into 3 main sections:

1. A full East Europe market commentary provides in-depth analysis of trends in such areas as industry structure, segment dynamics and forecasts.

2. Comprehensive and extensive tables and charts interrogate the East European soft drinks market. 95 in-depth tables/charts address consumption trends to 2003, country rankings by sector, flavour breakdowns, packaging trends, leading companies, and forecasts of consumption to 2008. New tables in the East Europe Soft Drinks Report 2004 cover: market value by category and country. Now also included in Zenith’s latest report are comprehensive tables on energy drinks and sports drinks.

3. 16 country profiles contain expert market interpretation, tables and charts. A full country section analysis of Bosnia-Herzegovina has additionally been introduced in the East Europe Soft Drinks Report 2004.

 

  • Countries covered:
    Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Romania, Russia, Serbia and Montenegro, Slovakia, Slovenia, Ukraine

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