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West Europe Sports Drinks

2004

  • Date issued: August 2004
  • Data: 2003
  • Forecasts: 2008
  • Pages: 190
  • Price: From £2200 (€ 2750, US$ 3410)*

*Guideline price. € and US$ pricing subject to daily exchange rate.

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West Europe’s sports drinks market is demonstrating growth far above the soft drinks category average, with hot weather and product innovation driving sales in 2003. The category is broadening, successfully adapting its products to meet the needs of calorie-conscious consumers and those following Dr Atkins’ popular weight loss regime. A second generation of low-carbohydrate, low-calorie sports drinks and sports waters has emerged: functionality is no longer just about performance, but also about health. The remarkably high level of penetration in the retail channel reflects the broadening appeal of sports drinks to include non-athletes as well as athletes. With most markets a long way from saturation, opportunities remain, especially in the underexploited away-from-home channels.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

The West Europe Sports Drinks Report 2004 is broken down into 3 main sections:

1. A full market commentary provides in-depth analysis of the current trends in industry structure, market value and pricing, distribution, marketing and target groups, packaging, sports drink types, legislative background.

2. Comprehensive tables break down the West European market providing accessible data on market growth, consumption, market value, leading brands, packaging, distribution channels, sports drink types, and full forecasts to 2008.

3. 16 country profiles provide a complete snapshot of each market through tables and analysis, plus essential expert interpretation highlighting current and future industry issues.

 

  • Countries covered:
    Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom

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