Sales Data Pooling
Continuous market research
Zenith is pleased to offer a range of data pooling services. These monitor ex-factory sales by participating companies to provide the most comprehensive read available on market sectors and distribution channels.
In each data pooling system:
- Participants monitor their performance against the ‘pool’ of participating companies.
- Zenith achieves the utmost levels of accuracy within the hardest to reach corners of a given market. Data pooling systems provide the only mechanism to identify non-audited sales channels, such as foodservice and wholesale.
- Zenith acts as a trusted third party broker and system manager. Participating companies own the data within the system and determine the structure of the system and its future direction.
- Information is exclusive to each participating company and is managed by Zenith on a secure network.
- The system is established on a shared cost – low cost basis. Participating manufacturers provide raw data, with the cost of data management, reporting and analysis shared between the participants on an agreed basis.
- By providing a continuous market read on all market sectors and channels, data pooling systems readily become an industry standard and performance benchmark.
Advantages of data pooling systems:
- ‘Bottom up’ read of total market, from retail through to wholesale and foodservice distribution channels
- Regular, frequent and reliable market tracking, with a 13 x 4 weekly total read
- Unravelling unexplored volume share by sector and sales channels
- Analysis of higher profit (and largely unaudited) sales channels
- Assisting monthly management reporting
- Point of reference for trade/industry presentations
- Supporting sales & marketing activity