optic market surveys
One of the keys to successful product marketing is accurate market segmentation – knowing your existing and potential customers.
Consumer attitudes evolve and their habits change, moulded by environmental, financial and dietary influences. It is essential to monitor and even to foreshadow these often subtle changes in emphasis and an essential tool in this armoury is Zenith’s
optic surveys.
A series of sample based questionnaire services, optic allows clients to cost effectively discover what trade and industry customers and consumers really think about products in the market and new product development concepts.
This division also provides ad-hoc studies on channel pricing and out of home distribution, elements of the market mix that other established market monitoring solutions commonly omit.
The services available through optic include:
- Out of home distribution analysis
- Pricing analysis by channel
- Trade surveys
- Industry surveys
- Consumer surveys
Why not call or e-mail Gary Roethenbaugh to discover more about optic. Alternatively download the optic brochure.
Examples of work undertaken:
Out of Home:
- Bottled water in Belgium, France, Germany, Italy, Spain, UK.
- Soft drinks in Belgium, France, Germany, Italy, Spain, UK.
- Energy drinks in France, Germany, Spain.
- Wine in France, Germany.
- Biscuits and snacks in Belgium, France, Germany, Italy, Spain, UK and the Czech Republic.
Pricing Analysis:
- Price studies across Europe and selected major markets.
Trade:
- Major UK trade attitude survey as a producer converted to own distribution and trade marketing.
- Customer attitude survey for water cooler producer supporting NPD.
Industry
- Major customer surveys for patent technology applications.
- Involvement in Conjoint Analysis assessment for new ingredient.
- Route to market assessments for new product applications.
Consumer
- Attitudes to health and wellness.
- Involvement in NPD focus groups.