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Provides essential insights on market trends for any soft drinks professional with an interest in niche functional drinks.
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Offers a comprehensive category overview as well as a wide range of data on 5 significant national markets.
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Highlights industry developments, opportunities for growth, investigates challenges and future outlook.
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Includes featured alertness and relaxation drinks profiles as a benchmark for leading and innovative brands.
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Background and report description
The market for alertness and relaxation drinks has quickly exploded in a number of markets. Although it is still a niche within the functional category, growth is driven by the effects of rising levels of stress and other related conditions. The evolution of consumer demands has allowed for the development of new beverages that meet more complex needs. Alertness and relaxation drinks have further blurred the line between different functional categories.
Zenith’s report on Alertness and Relaxation Drinks closely examines the international market environment with a focus on five significant markets: USA, Canada, Germany, the UK and Japan.
What this report covers
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Category overview and analysis: trends and developments of alertness and relaxation drinks including market evolution, growth drivers, positioning and marketing, key ingredient analysis, regulatory framework in the USA, Canada, EU and Japan, SWOT analysis and future outlook.
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5 individual country sections (USA, Canada, Germany, UK and Japan): overview of alertness and relaxation drinks market volume and value trends including volume forecasts to 2014.
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28 alertness and relaxation drinks brand profiles: manufacturer, product information with details of variants and functional ingredients, markets available, price, brand positioning.
Market data provided in this report
Global alertness and relaxation drinks
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Market volume % share by market positioning, 2009
Market data by country: USA, Canada, Germany, UK, Japan
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Functional drinks market volume (consumption) and value, 2006-2010
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Functional drinks market volume forecasts to 2014
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Nutraceuticals market volume and value, 2006-2010
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Nutraceuticals market volume forecasts to 2014
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Alertness and relaxation drinks market volume and value, 2006-2010
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Alertness and relaxation drinks volume forecasts to 2014