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An essential guide for anyone wanting to understand the use of stevia on an industrial, commercial or legislative level.
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Includes essential information on global trends and driving factors of the wider sweetener market.
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Tracks industry and commercial developments and opportunities.
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Assesses challenges and provides a realistic future outlook to support your strategic planning.
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Provides a profile of a selection of stevia suppliers, soft drinks companies using stevia and latest product innovations.
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Background and report description
With global shortages and rising prices of sugar, food and beverage manufacturers are exploring alternative sweeteners for use in their products. Stevia, a high intensity natural sweetener, offers a sweetening power some three hundred times that of table sugar without adding any calories.
Stevia has enjoyed a large rise in popularity over the past four years and, with its high versatility as an ingredient, is increasingly becoming the focus of attention amongst food and beverage manufacturers.
Zenith’s report on stevia examines the origins and rapid development of this natural zero-calorie sweetener within the international market, as it achieves regulatory approval for use in food and beverages.
The report provides an in-depth analysis of the stevia industry worldwide, covering North America, South America, Europe and Asia Pacific.
What this report covers
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Overview of the wider sweetener market: emergence, driving factors and global trends of natural and artificial high intensity sweeteners. Sweetener comparison.
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In-depth analysis of the global stevia market: emergence of stevia, legislation by region, production and consumption trends, leading suppliers by production, SWOT analysis, challenges facing stevia, key commercial developments by company and forecasts to 2015.
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25 stevia suppliers' profiles: company overview and details of stevia operations.
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47 stevia sample soft drink brand profiles: manufacturer, product description, variants, price and packaging, launch date and market.
Market data provided in this report
Wider sweetener market
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Global sugar consumption, 2006-2010
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World raw sugar prices, 2000-2009
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Global High Fructose Corn Syrup (HFCS) production, 1993-2009
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US Sucrose and HFCS consumption, 1970-2005
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Global obesity forecast, 2015
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Overweight rates in selected countries, 1990-2010
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Global diabetic forecast, 2000-2030
Stevia market
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Global stevia market volume (consumption) and value, 2006-2010
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Stevia market volume by region, 2010e
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Leading 3 stevia suppliers by production volume, 2006-2010
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Global stevia market volume and value forecasts to 2015