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An essential guide for anyone in, or considering entering, the premium bottled water market.
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Provides essential information on developments and trends in premium bottled water throughout the world.
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Tracks industry challenges and investigates future outlook for the sector.
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Includes a global overview, then uses detailed examples of three key countires: USA, Germany and China.
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Helps you benchmark your brand by profiling some of the world's leading and most innovative products.
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Background and report description
With a gradual slowdown in bottled water sales in some developed markets, companies are increasingly seeking new opportunities for growth. Premium bottled waters are becoming the focus of attention for many beverage manufacturers. Successful premium water brands often have a unique story - great design, powerful branding and communication - helping to build strong consumer loyalty.
Zenith’s Global Premium Bottled Water Report covers premium water within the scope of plain packaged water (up to 10 litres) and defines premium primarily based on a brand’s value and positioning within the market. The report also notes the several different layers of premium that exist in a number of markets, ranging from premium private label through everyday premium and super premium to ultra premium.
What this report covers
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Global trends and developments: plain packed water market overview and premium bottled water segment analysis including total consumption, market value, the five leading countries and brands by volume share.
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3 individual country sections (USA, Germany and China): analysis of premium bottled water volume and value trends, leading brands and future outlook.
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Premium bottled water industry overview: premium sub-segmentation, industry challenges, SWOT analysis and outlook.
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16 premium bottled water brand profiles: manufacturer overview, product description, packaging formats, average price and channel distribution.
Market data provided in this report
Global packed water
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Market volume (consumption) and value 2005-2009
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Average per capita consumption and expenditure, 2005-2009
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Average value per litre 2005-2009
Global premium packed water
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Segment volume and value, 2007-2009
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Average value per litre, 2007-2009
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Leading 5 countries’ and brands’ volume market shares, 2008-2009
Packed water by country: USA, Germany, China
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Market volume and value, 2005-2009
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Average per capita consumption and expenditure, 2005-2009
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Average value per litre, 2005-2009
Premium packed water by country: USA, Germany, China
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Segment volume and value, 2005-2009
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Per capita consumption, 2005-2009
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Average value per litre, 2005-2009
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Leading 5 brands by volume % share, 2008-2009