Zenith International press releases

Momentum grows For UK bottled water

Wed, 02 May 2012 00:00:00 GMT

Zenith’s 2012 UK Bottled Water market report, its 21st annual edition, shows that overall volume sales grew by 2.1% in 2011 to 2,099 million litres.

Retail sizes under 10 litres, which accounted for 87% of the total, advanced by 3.0%. In contrast, the bottled water cooler market declined by 3.1%, due to continued challenging economic conditions and loss of business to point of use coolers which use mains water supplies.

“After 20 years of dramatic growth, bottled water was held back from 2006 by a combination of a switch in types of water coolers, poor summers, the economic downturn and environmental concerns”, explained Zenith Chairman Richard Hall. “Now, bottled water is back on the move again, driven by its key benefits of healthy hydration, on-the-go convenience, competitive pricing and environmental measures from lightweighting to recycled content in packaging,” he added.

“Consumers continue to value the bottled water offering. With no calories or sugar, bottled water is providing consumers with a healthy hydration choice at a time when there is a continued consumer and media focus on health and wellbeing. We have seen particularly strong growth in the impulse channel as consumers look for convenient and healthy hydration on-the-go”, commented Natural Hydration Council General Manager Kinvara Carey.

Amongst other findings of the 2012 Zenith report:

Still water was responsible for 86% of 2011 volume and sparkling water 14%.
Natural mineral water took a 62% share, spring water 30%, purified water 2% and other waters 6%.
Locally produced waters accounted for 78% and imported waters 22%.
Bottled water coolers fell to 13% of consumption, compared with a peak of 22% in 2003.
Packaged retail volumes are now at a record level.
The most popular retail pack size is 50cl, followed by 2 litre and 1.5 litre.
The top five retail brands by volume are Evian, Highland Spring, Buxton, Volvic and Nestlé Pure Life.

Zenith forecasts anticipate continuing moderate overall growth, taking sales up a further 14% to 2,400 million litres in 2016.

The 2012 Zenith report on UK Bottled Water contains 190 pages with a full market commentary, 29 charts, 31 detailed tables and 35 company profiles. Call Zenith International on +44 (0)1225 327900 or e-mail info@zenithinternational.com.

Notes for Editors

Two charts are attached for publication.

2012 UKBW Chart 1
2012 UKBW Chart 2

For further information, please contact:

Richard Hall or Cecilia Martinez, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901
zenithinternational.com

Global energy drinks market spurts ahead to $37 billion

Tue, 14 Feb 2012 00:00:00 GMT

Global energy drink consumption surged by 14% in 2011 to 4.8 billion litres, adding over 1.5 billion litres since 2007, according to the latest report from leading food and drink consultancy Zenith International. Average growth over the past five years has been 10% a year. Value has risen even more sharply, by an average 13% a year, to €26,500 million or $37,000 million in 2011. Energy shots have rocketed from $2,000 million in 2007 to over $4,700 million last year.

“Energy drinks remain the most dynamic segment in the soft drinks market, with strong growth in most countries. This is testament to its combination of both fun and functionality,” commented Zenith Market Intelligence Director Esther Renfrew.

The top ten consuming countries among the 57 covered by the Zenith report were the United States, Vietnam, China, United Kingdom, Thailand, Mexico, Australia, Germany, Poland and Saudi Arabia. Australia, New Zealand, Austria, Saudi Arabia and Israel had the highest consumption per person. North America is still the leading region, with 36% of global volume in 2011, followed by Asia Pacific with 22% and West Europe with 17%. Latin America has made significant gains over the last few years, rising to a 7% share. Australasia has also seen its volume share nearly double to 4%.

Among other findings in the Zenith 2011 Global Energy Drinks report:

The world leading brands are Red Bull, Monster and Burn in energy drinks and 5-Hour Energy in energy shots.
Key regional brands include Power Horse in the Middle East, Lipovitan in Asia Pacific and V in Australasia.
Supermarket and other private labels accounted for 5% of global volume in 2011.
As much as 56% of purchases were made in bars and other away from home outlets compared to 44% in supermarkets and convenience stores.
Diet energy drinks hold a 15% volume share.
79% of 2011 volume was sold in cans.

By 2016, Zenith estimates that the global market will have jumped by a further 35% to 6.5 billion litres.

The 2012 Zenith Report on Global Energy Drinks contains over 800 pages of tables, charts, market developments and analysis on energy drink and energy shot consumption in 57 countries. Contact Zenith International on tel +44 (0)1225 327900 or e-mail info@zenithinternational.com.

Notes for Editors

Zenith’s definition of energy drinks excludes glucose-based products and sports drinks.
Two charts are attached for publication.

www.zenithinternational.com/assets/images/pressreleases/GED_Charts_Page_1.jpg
www.zenithinternational.com/assets/images/pressreleases/GED_Charts_Page_2.jpg

3. For further information, please contact:

Esther Renfrew or Cecilia Martinez, Zenith International Ltd
7 Kingsmead Square w Bath BA1 2AB w United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901
zenithinternational.com

London hosts 2012 Global Beverages Congress

Wed, 01 Feb 2012 00:00:00 GMT

To coincide with this year’s Olympics, the 2012 InnoBev Global Beverages Congress will take place from 19th to 21st March in central London, next to the Tower of London and Tower Bridge.

Conference sessions include market and social leadership with Britvic and Coca-Cola, manufacturing and market perspectives from San Benedetto, Eckes-Granini, Rabobank and Closure Systems International, then supplier innovations presented by Aptar and Beneo. There will be a range of views on health and sustainability from Unilever, Coca-Cola, Closed Loop Recycling and Dragon Rouge, with Ajegroup, Parle Agro and Europanel offering insights into a range of key regional markets.

The programme will also look at marketing for tomorrow’s consumer with World Federation of Advertisers, Edelman and Healthy Brand Builders. There will be a range of innovation case studies from Sinebrychoff, Narang, BeBevCo and Pure Product, followed by insight workshops from Blue Marlin and Zenith International.

Other highlights include viewing the Olympics site while visiting Britvic and Closed Loop Recycling plus the Beverage Innovation Functional Drinks Awards Gala Dinner. For further details on entering the awards, please visit www.foodbevawards.com

Organised by Zenith International, the event is sponsored by industry suppliers Aptar, Beneo, Bericap, Closure Systems International, ColorMatrix and Tate & Lyle. Full programme details plus online booking are available at www.zenithinternational.com/events. Discounted rates are available on all bookings received by 20th February.

“Our theme of ‘Quicker, smarter, healthier’ draws from the Olympics motto, aiming to help develop the beverage sector through determination, athleticism and imagination to ensure continued growth and success for the future”, commented Zenith International Chairman Richard Hall.

“Now in its 8th year, the InnoBev Congress has evolved in to a highly effective forum for the global beverage industry to discuss key challenges and opportunities. We simply had to bring the event to Britain during this Olympics year.”

For further information, please contact:

Nick Crossland, Events Director, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901
zenithinternational.com

UK Soft Drinks Conference on winning form in London

Wed, 01 Feb 2012 00:00:00 GMT

The 2012 UK Soft Drinks Industry Conference will be held close to the Tower of London on 21st and 22nd March, following immediately after the InnoBev Global Beverages Congress on 19th to 21st March. Both events will be in London as the location for the 2012 Olympics.

With the theme of Winning Form, the conference will address the key issues and opportunities facing the industry. Sessions include an update on the UK market from Zenith and an industry leadership panel including Britvic, Coca-Cola Enterprises and Feel Good Drinks. There will be a series of market insights from Dunnhumby, GlaxoSmithKline, SodaStream and Tropicana and a focus on innovation from Coldpress, Fahrenheit60, Freedom Brands and Manflu.

As part of the programme, delegates will also have an opportunity to visit Britvic’s Beckton site and Closed Loop Recycling in Dagenham. The event has become an established networking and knowledge building highlight of the industry calendar and the audience is expected to include senior industry managers, suppliers, analysts and the trade press.

Organised by Zenith International, this year’s conference is sponsored by global ingredients supplier BENEO-Palatinit. Full programme details plus online booking are available at www.zenithinternational.com/events. Discounted rates are available on all bookings received by 24 February.

“We decided on a competitive racing theme for this year’s event to coincide with the Olympics. All the presentations and discussion sessions will address what it takes to produce winning form for the future,” commented Zenith Chairman Richard Hall.

For further information, please contact:

Nick Crossland, Events Director, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901
zenithinternational.com

All eyes on global dairy growth in Oslo

Mon, 30 Jan 2012 00:00:00 GMT

This year’s Global Dairy Congress will be held in Oslo, Norway, from 24th to 26th April. With a particular emphasis on markets, consumers and innovation, the theme of Marketing for growth aims to focus on brand building and adding value in support of healthy and sustainable business expansion for the future.

Leading Scandinavian companies Tine, Skånemejerier and Elopak will give a regional overview, followed by global perspectives from Arla, International Dairy Foods Association and Rabobank. There will be sessions on health and wellbeing with Healthy Marketing Team and Emmi, and on growth through acquisitions with Fonterra, FrieslandCampina and Zenith International. MilkPEP, Valio and Ketchum will look at growth through marketing, and speakers from Dragon Rouge, Bridgehead, Dairy Innovation and Beneo will present on growth through innovation. To conclude, there will be market briefings on price volatility and managing risk from FC Stone and on global trends in fresh dairy products and cheese from Zenith.

As part of the programme, delegates will have the opportunity to visit Tine and Elopak. The social highlight of the event will be the Dairy Innovation Awards and Elopak Dairy Marketing Awards Gala Dinner in the historical setting of Gamle Logen.

The Congress is organised by industry experts Zenith International in association with Dairy Innovation magazine. Leading packaging supplier Elopak will again be Principal Sponsor, joined by other sponsors Beneo, Bericap and Colormatrix.

“We are delighted to be offering such a full line up of top global and regional companies as well as plant tours and awards,” commented Zenith Chairman Richard Hall. “This event really does offer the most concentrated and cost effective way to keep on top of global trends and innovation at the same time as networking with industry colleagues”.

For full programme details and to book online, please visit www.zenithinternational.com/events

For further information, please contact:

Louise Gascoigne, Events Organiser, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 32790, zenithinternational.com

Italian Mineral Water Conference targets healthy growth

Thu, 12 Jan 2012 00:00:00 GMT

Details have now been announced for the 2nd Italian Mineral Water Industry Conference on 7th and 8th March 2012 at the San Clemente Palace Hotel in Venice. Organised by Zenith International in association with Mineracqua, the programme will include a plant tour to San Benedetto, panels of industry and retail leaders, and a conference with the theme of “Healthy growth”.

Conference speakers include numerous top names, such as the Chief Executives of San Benedetto, Sanpellegrino, Ferrarelle and Norda, as well as the Presidents of Coop Italia, Conad and Italgrob. Other presenters include Pepsi, Maniva, Krones, GSI Plastics, Sigma, SymphonyIRI, Zenith and the University of Venice. The main sessions will focus on economic realities and business priorities, growth opportunities, marketing insights and looking ten years ahead. The event will again be sponsored by key industry supplier Krones.

“Italy has enjoyed the highest natural mineral water consumption in the world for many years, but has recently encountered multiple pressures from economic concerns to poor summer weather,” commented Mineracqua President Ettore Fortuna. “The big question facing the industry is how to achieve renewed healthy growth.”

Zenith International Chairman Richard Hall added: “With such outstanding content, we very much hope the event will prove a highly effective platform for the Italian industry, through an opportunity to share insights and best practice, alongside allowing for networking and informal discussion.”

Full programme and booking details are available at www.zenithinternational.com/events. Discounted rates are available for bookings received before 10th February 2012.

For further information, please contact:

Nick Crossland, Events Director, or Roberto Donati, Market Analyst, Zenith International Ltd
7 Kingsmead Square, Bath, BA1 2AB, United Kingdom
t +44 (0)1225 327900
f +44 (0)1225 327901

20th UK Bottled Water Industry Conference in Bath

Mon, 10 Oct 2011 00:00:00 GMT

The 20th UK Bottled Water Industry Conference is to be held at the Bath Spa Hotel in Bath on 9 and 10 November 2011.

Adopting the theme of Healthy body, healthy planet, the programme aims to provide a complete overview of current trends and opportunities for continued market growth. The main day opens with an industry leadership panel of Coca-Cola, Nestlé and Princes Gate, followed by an expert panel of Food & Drink Federation, Natural Hydration Council and Recoup. Delegates will then hear: views on the environment from Highland Spring, AMI and Danone; perspectives on global standards from Zenith International and European Federation of Bottled Waters; and marketing insights from Global Ethics, Willow Water and SymphonyIRI. Zenith will also present briefings on global and UK market trends.

The conference has become an established networking and knowledge building highlight of the industry calendar and the audience will include senior industry managers, suppliers, analysts and the trade press.

“With contributions from such a wide range of industry representatives and opinion formers, this year’s event will provide an excellent platform for discussion about how companies can ensure future growth,” commented Richard Hall, Chairman of organiser Zenith International. “A healthy body and a healthy planet are vital to a healthy sector.”

The programme also includes a networking evening at Bath’s Holburne Museum, where delegates are invited to a private viewing of Gainsborough Landscapes, a special exhibition to celebrate the creativity of Bath’s most renowned artist.

Full details plus online booking are available at www.zenithinternational.com/events. Discounted rates are available on all bookings received by 14 October.

For further information, please contact:

Richard Hall or Linda Leonard, Zenith International Ltd
7 Kingsmead Square w Bath BA1 2AB w United Kingdom
t +44 (0)1225 327900 w f +44 (0)1225 327901
zenithinternational.com

Middle East Beverages Congress is planning for growth

Wed, 28 Sep 2011 00:00:00 GMT

The theme for the 5th Beverages Middle East (BevME) Congress at the One&Only Royal Mirage in Dubai on 6-7 December 2011 has been announced as ‘Planning for growth’. The two day Congress features a conference addressing regional change and its implications for the beverages industry as well as looking at market growth opportunities, consumer insights and practical advice on managing costs. There will also be market insight briefings and a bottling plant tour to Coca-Cola in Al Ain.

The conference programme includes: a regional market overview with presentations from Coca-Cola, Aujan and Exeed; a session on market growth in dairy, energy, malt beverages and sweeteners with speakers from Fonterra, Power Horse, Cartils and Döhler; discussion on understanding consumers better with Nielsen, Spot on Public Relations and La Marq International; and a panel on cost management with Intergulf and Krones.

Market insight briefings will be provided by Zenith International on global and Middle East beverage market trends and by FoodBev Media on the latest international beverage innovation trends.

“The Middle East beverage market has tremendous growth potential, but businesses need to plan carefully”, commented Richard Hall, Chairman of specialist consultancy Zenith International, which is organising the event. “Consumer demands are bound to grow as well, from price and value through taste and fun to health and the environment. Our BevME Congress provides a forum to address these issues as well as share insights and best practice from elsewhere, at the same time as allowing for networking and informal discussion.”

Programme details and online booking are available at www.zenithinternational.com/events Early booking discounted rates last until 3 November 2011.

NOTE FOR EDITORS

For further information, please contact Richard Hall or the Zenith events team on +44 (0)1225 327900.

Zenith International Ltd
7 Kingsmead Square w Bath BA1 2AB w United Kingdom
t +44 (0)1225 327900 w f +44 (0)1225 327901w zenithinternational.com

Renewed optimism in the West Europe water cooler market

Tue, 16 Aug 2011 00:00:00 GMT

The West European water cooler market stood at 2.69 million units at the end of 2010, according to new research from leading drinks consultancy Zenith International. After a challenging couple of years, hampered by the global economic downturn, companies in a number of countries are reporting revived interest from households as well as businesses.　

The number of plumbed-in mains water coolers (point of use) units surged by 8% in 2010, topping the 1 million mark and taking their share of the total to 38%. These gains, however, were insufficient to offset bottled water cooler losses, resulting in an overall 0.3% decline.

"The industry is in a much better position than a year ago" commented Zenith Senior Market Analyst Charmaine Holmes. "The difficult economic climate forced companies to improve efficiencies and returns. Losses have now slowed".

The United Kingdom remains the leading national market within West Europe, followed by Italy. Together they hold a 40% share. 2010 saw distinct variations in performance across the region: with Austria, Italy and Belgium the strongest performers; whilst Greece, Ireland and Spain suffered the largest declines.

"Industry associations are now firmly embracing the notion of ‘one industry, two solutions’, reflecting the movement towards the dual offering of both bottled water coolers and point of use (POU), particularly in the North and West of the region," added Charmaine Holmes.

Looking to the future, Zenith forecasts that, during the next five years, nearly 500,000 extra coolers will be installed across West Europe, taking the combined installed base to around 3.2 million in 2015, with the share of POU expected to surpass 45%.

In response to client requests, a full UK country profile has been included for the first time, instead of being issued as a separate report. This brings the number of countries profiled to 16.

The 2011 Zenith Report on West Europe Coolers contains over 650 pages of market commentary, charts and tables together with company profiles. Contact Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901 or e-mail info@zenithinternational.com

Notes for Editors

1. Two charts are attached for publication.

http://www.zenithinternational.com/assets/images/pressreleases/2011_WEC_Chart1.tif

http://www.zenithinternational.com/assets/images/pressreleases/2011_WEC_Chart2.tif

2. For further information, please contact:

Charmaine Holmes, Zenith International Ltd
7 Kingsmead Square
Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900
f +44 (0)1225 327901
zenithinternational.com

Bottled water leaders review trends in Rio

Thu, 23 Jun 2011 00:00:00 GMT

This year’s Global Bottled Water Congress takes place from 13th to 15th September 2011 at the waterfront Windsor Barra Hotel in Rio de Janeiro, alongside the 20th Brazil Mineral Water Congress.

Adopting the theme of "Clear opportunity", conference sessions include a regional overview with speakers from the Brazil Government, Edson Queiroz and Nestlé Waters, as well as global perspectives with Zenith International and Coca-Cola. There will also be growth case studies from San Benedetto, DS Waters, Aguas de Mondariz and Rabobank, plus an update on ethical and environmental initiatives from IBWA, Global Ethics, EcoVita and Tetra Pak.

After that, the programme will focus on iconic brands with San Pellegrino, Glacéau, IDS Borjomi and brand design agency Cartils. Delegates will also hear from FoodBev Media, Central de Cervejas and Cascadia on enhanced bottled waters, followed by market workshops on consumer insights with Kantar Worldpanel and on market trends with Zenith International.

Other programme features include plant tours of Minalba and EcoVita, plus the Water Innovation Awards during a Gala Dinner on Wednesday 14th September. For further details on entering the awards, please visit www.waterinnovationawards.com

“Brazil has the 7th biggest market worldwide and the event aims to focus on reaffirming the credentials of branded bottled water choice together with packaged water practicality. It should prove a highly effective forum to help refine business priorities and ensure future growth," commented Zenith International Chairman Richard Hall.

Organised by leading consultants Zenith International in collaboration with the Brazilian association ABINAM, this year’s Congress is sponsored by Aptar, Bericap, ColorMatrix, IDS Borjomi and NSF. Full programme details plus online booking are available at www.zenithinternational.com/events. Discounted rates are available until 12th August.

For further information, please contact:

Isabel Lightfoot, Events Director, Zenith International Ltd
7 Kingsmead Square w Bath BA1 2AB w United Kingdom
t +44 (0)1225 327900 w f +44 (0)1225 327901
zenithinternational.com

World Dairy Leaders Awarded in St Petersburg

Fri, 10 Jun 2011 00:00:00 GMT

As part of the 5th Global Dairy Congress, the inaugural Zenith Dairy Awards were announced yesterday evening during a gala dinner at the Belosselsky-Belozersky Palace in St Petersburg.

In recognition of outstanding individual contributions to the world of dairy, the 2011 awards were presented to:

Tom Coley, former Head of the Global Dairy Strategic Business unit for Nestlé SA and Nestlé R&D Innovator Emeritus in 2010. In his distinguished career, he was also a Board member of the Dairy Partners of America joint venture with Fonterra in Latin America and a member of the International Dairy Federation Board.

Luc Morelon, former Senior Communications Director and External Public Relations Officer for Lactalis Group during a period of major expansion. He was previously Chairman of the European Dairy Association and is currently Chairman of the French Dairy Industry Federation as well as a member of the International Dairy Federation Board.

Zenith Chairman Richard Hall commented: “These new awards are for industry leaders who have made an exceptional contribution through long and committed service and who have really reached the zenith of achievement on behalf of the dairy sector. We are delighted to be able to honour two such inspirational and worthy recipients.”

“The influence of both Tom and Luc goes far beyond what we have been able to highlight this evening”, added Zenith Dairy Consulting Director Kevin Bellamy, “but those within the industry fully recognise the role they have played in supporting and developing the dairy industry throughout their careers.”

The Zenith Dairy Awards were presented by leading food and drink consultancy Zenith International, which also organised the 5th Global Dairy Congress.

For more information about the awards and Zenith events, please visit www.zenithinternational.com/events.

Notes for Editors

A photograph is available for publication on request.
For further details, please contact:

Isabel Lightfoot, Events Director, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901

More Growth for UK Bottled Water

Tue, 19 Apr 2011 00:00:00 GMT

Zenith's 2011 UK Bottled Water market report, its 20th annual edition, shows that overall volume sales grew by 0.7% in 2010 to 2,055 million litres. Retail sizes under 10 litres, which accounted for 83% of the total, achieved 2.4% growth.

In contrast, the bottled cooler market declined by 8.3%, due to ongoing challenging economic conditions and continued loss of business to plumbed-in water coolers, also known as point of use machines.

"There remain five key dynamics in the UK bottled water market at the moment and they are not all pointing in the same direction", commented Zenith Chairman Richard Hall.

"We have always believed that the benefits of convenient healthy hydration create an underlying momentum towards long term growth. Against that, concerns have been raised about environmental impact, but these are progressively being answered. The economic downturn has been another adverse factor in the past three years, putting greater emphasis on value for money.

The weather is also an important variable - very poor in both 2007 and 2008, but somewhat more favourable in 2009 and 2010. Finally, the water cooler segment has changed dramatically - from rapid growth in bottles to even higher consumption from point of use", he concluded.

Amongst other findings of the 2011 Zenith report:

Still water was responsible for 86% of 2010 volume and sparkling water 14%.
Natural mineral water took a 61% share, spring water 28%, purified water 2% and other waters 9%.
Locally produced waters accounted for 76% and imported waters 24%.
Bottled water coolers have fallen to 14% of consumption, compared with 21% in 2004.
Packaged retail volumes are 4% higher than five years ago.
The most popular retail pack size is 50cl, followed by 2 litre and 1.5 litre.
The top five retail brands by volume are Evian, Highland Spring, Volvic, Buxton and Aqua-Pura.

Zenith's forecasts anticipate continuing moderate overall growth, taking sales up a further 14% to 2,340 million litres by 2015.

The 2011 Zenith Report on UK Bottled Water contains 199 pages with a full market commentary, 29 charts, 31 detailed tables and 35 company profiles. Call Zenith International on +44 (0)1225 327900 or e-mail info@zenithinternational.com.

Notes for Editors

For further information, please contact:

Richard Hall or Karen Wells, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900 f +44 (0)1225 327901
zenithinternational.com

2011 Global Dairy Congress Shapes up in St Petersburg

Tue, 29 Mar 2011 00:00:00 GMT

This year's Global Dairy Congress will be held in St Petersburg, Russia, from 7 to 9 June 2011. Its theme of Healthy outlook aims to address three priorities of commercial success, good nutrition and sustainable business.As part of the Congress programme, delegates will have the opportunity to visit the local production sites of Piskaryovsky, Unimilk, Wimm-Bill-Dann and Elopak's new state-of-the-art plant. The social highlight of the event will be a gala dinner at the Belosselsky-Belozersky Palace in the city centre.

"We are delighted to be offering such a full line up of top global and regional companies as well as plant tours to three leading Russian dairies," commented Zenith Chairman Richard Hall. "The 5th Global Dairy Congress will cover the latest developments in consumer trends, social responsibility, health, innovation and emerging growth opportunities, providing a comprehensive view of the global market in just three days."

The Global Dairy Congress is organised by industry experts Zenith International in association with Dairy Innovation magazine. Leading packaging supplier Elopak will again be Principal Sponsor, joined by other industry sponsors Bericap, Colormatrix and Gualapack.

For full programme details and to book online, please visit www.zenithinternational.com/events

For further information, please contact:

Isabel Lightfoot, Events Director, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901, zenithinternational.com

Global Premium Bottled Water - Sparkling Opportunity

Thu, 24 Mar 2011 00:00:00 GMT

The first ever report on premium bottled water, by specialist consultancy Zenith International, estimates that global sales rose from 9.4 billion litres in 2009 to 9.5 billion litres in 2010. This represents 6.3% of all bottled water consumption in pack sizes up to 10 litres.

"Premium bottled water is important because most water is very local and is sold at relatively low prices," commented Zenith Senior Consultant Karen Wells. "Adding a premium through a unique story, great design, powerful branding and communication that builds consumer loyalty can make all the difference to the success of a business."

Zenith defines premium primarily based on a brand's price and positioning within the market. There are also several different layers of premium, ranging from premium private label through everyday premium and super premium to ultra premium.

With differing dynamics in each country, Zenith's new report highlights three markets: China, Germany and the United States. The US premium market is dominated by imports such as Fiji and Evian. In Germany the segment is substantial, led by Gerolsteiner, but fragmented. China now has one of the fastest growing premium sectors worldwide, with a combination of local and imported brands. The key leading premium brands worldwide include Evian, Perrier, San Pellegrino, Vittel and Volvic.

After a slowdown in growth for premium bottled water under the recent combination of economic pressures and environmental concerns, Zenith forecasts continued expansion for premium waters.

"The best companies have improved their environmental credentials and the newly emerging middle classes in young economies with strong growth should provide renewed impetus for premium waters around the world," Karen Wells concluded.

The 2011 Zenith Report on Global Premium Bottled Water contains 81 pages of market commentary, charts and tables for 2005-09 plus topline estimates for 2010, with 16 premium brand profiles. Call Zenith International on +44 (0)1225 327900 or e-mail info@zenithinternational.com.

Notes for Editors

For further information, please contact:

Karen Wells, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901
zenithinternational.com

Stevia Sweetens Health Trends

Tue, 15 Mar 2011 00:00:00 GMT

Stevia has enjoyed a meteoric rise in popularity on the global stage over the past four years. A new study by leading food and drink consultancy Zenith International estimates that worldwide sales of stevia reached 3,500 metric tonnes in 2010, a 27% increase on 2009, taking its overall market value to US$285 million.

"As rising levels of obesity and diabetes continue to dominate headlines, there has never been so much emphasis on reducing our caloric intake as well as consuming healthier foods and beverages," commented Zenith Senior Market Analyst Anya Hembrough. "After persistent efforts by key producers, legislators worldwide are finally giving the green light to this new zero-calorie sweetener".

Originating from Paraguay, where stevia leaf has been valued for centuries because of its sweetening properties, stevia has been used as a sweetener in Japan and parts of South America for decades. The high intensity sweetener offers a sweetening power some three hundred times that of table sugar, without adding any calories. Widely used as a table top sweetener, stevia is increasingly being recognised as an ingredient in finished products - in particular soft drinks - thanks to its versatility. However, it is the ingredientâ€™s all-natural credentials which make it stand out from the crowd.

The turning point in stevia's fortunes came in 2008 when steviol glycosides, the sweetening components of the leaf, were deemed to be safe and Rebaudioside A, one particular steviol glycoside, was granted GRAS (Generally Recognised as Safe) status in the United States. Since then, approval by legislators across the world has opened the door to new formulations and reformulations of foods and beverages with zero or reduced calorie content. Its status as a global ingredient was secured with its incorporation into leading soft drinks brands manufactured by Coca-Cola and PepsiCo.

If the rise in stevia has been impressive to date, the future looks even more promising, with approval still pending in a number of regions, and European authorisation widely anticipated for later in 2011.

Zenith forecasts that the global market for stevia will reach 11,000 metric tonnes by 2014, equivalent to US$825 million by value.

The 2011 Zenith Report on Stevia contains 150 pages of market commentary, charts and tables together with brand and company profiles. Contact Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901 or e-mail mi@zenithinternational.com.

Notes for Editors

1. Two charts are attached for publication.

http://www.zenithinternational.com/images/pr/SteviaCharts1.jpg
http://www.zenithinternational.com/images/pr/SteviaCharts2.jpg

2. For further information, please contact:

Anya Hembrough, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900 f +44 (0)1225 327901
zenithinternational.com

UK Soft Drinks Leaders Led To Leeds

Fri, 18 Feb 2011 00:00:00 GMT

The 2011 UK Soft Drinks Industry Conference will be held at Oulton Hall outside Leeds on 12th and 13th April.

With the theme Shaping the future, the two day event will address the key issues and opportunities facing the industry. Sessions include an industry leadership panel with Coca-Cola, Gerber and GlaxoSmithKline and a focus on the environment with Walmart/ASDA and IGD. There will be analysis of the latest market developments from Zenith International, a keynote address from Coca-Cola Enterprises, discussion on the health agenda with the Department of Health, Food and Drink Federation, Tata and Beneo-Palatinit, as well as an innovator panel with Bottlegreen, Halewood, Maxinutrition and 1HQ plus workshops from FoodBev Media and Zenith.

The conference has become an established networking and knowledge building highlight of the industry calendar and the audience is expected to include senior industry managers, suppliers, analysts and the trade press."A strong programme of leading industry figures and opinion formers will provide an excellent overview of current market conditions with many future insights," commented Zenith Chairman Richard Hall.

As part of the programme, delegates will also have an opportunity to visit the Coca-Cola Enterprisesâ€™ Wakefield site.

Organised by Zenith International, this year's event is sponsored by global ingredients supplier BENEO-Palatinit and global closures supplier Bericap. Full programme details plus online booking are available at www.zenithinternational.com/events. Discounted rates are available on all bookings received by 11 March.

For further information, please contact:

Isabel Lightfoot, Events Director, Zenith International Ltd
7 Kingsmead Square - Bath BA1 2AB - United Kingdom
t +44 (0)1225 327900 - f +44 (0)1225 327901
zenithinternational.com

Drinks Biopackaging Still Holds Potential for Growth

Thu, 10 Feb 2011 00:00:00 GMT

Compostable bottles present an increasingly attractive alternative to recycled PET for beverage companies, according to a new Drinks Biopackaging report from leading food and drink consultancy Zenith International.

Biopackaging use in the combined markets of West Europe and North America rose by 47% in 2010 to over 100 million litres, but volumes remain small as a proportion of total volume.

There is a clear need for government incentives if the market is to make a real step change, particularly in the area of drinks packaging. "While the environmental credentials of compostable bottles sit well with increasingly green-minded consumers, challenges such as price, separation from PET, and composting facilities persist," commented Zenith Senior Analyst Jenny Foulds.

Zenith's 2011 Drinks Biopackaging report finds that:

Biopackaging does have potential to improve sustainability in beverage packaging.
Increased retailer acceptance has helped compostable packaging become a mainstream opportunity.
Whilst the economic downturn may have affected demand, interest in added value, convenience and eco-friendly products will return.
Larger formats, such as 1.5 and 2 litre sizes or above, represent a relatively untapped segment.
Growing interest in locally-available renewable crops may bring additional scope.

"The use of recycled PET, however, continues to gain momentum and has overtaken compostable bottle formats," added Jenny Foulds. "Biopackaging also has to satisfy concerns about the use of food sources for non-food products."

"Despite the difficulties, we foresee continuing strong growth in development projects. If the challenges can be answered, then volume can gain serious market share," Jenny Foulds concluded.

The 2011 Zenith Report on Drinks Biopackaging contains over 80 pages of market commentary, charts and tables together with brand profiles. Contact Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901 or e-mail mi@zenithinternational.com.

Notes for Editors

1. Two charts are attached for publication.

http://www.zenithinternational.com/emails/Biopackaging_Charts_Page_1.jpg

http://www.zenithinternational.com/emails/Biopackaging_Charts_Page_2.jpg

2. For further information, please contact:

Jenny Foulds, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900 f +44 (0)1225 327901
e jfoulds@zenithinternational.com
zenithinternational.com

Global Beverage Industry Heads To Washington DC

Mon, 07 Feb 2011 00:00:00 GMT

PRESS RELEASE : 7TH FEBRUARY 2011

GLOBAL BEVERAGE INDUSTRY HEADS TO WASHINGTON DC

This year's InnoBev Global Beverages Summit will take place from 29th to 31st March 2011 at the Four Seasons Hotel in Washington DC.

Sessions include US and global market developments from Dr Pepper Snapple and Zenith International and a panel debate on the challenge of obesity with American Beverage Association, US Senate Agriculture, Nutrition and Forestry Commission, Center for Science in the Public Interest and Union of European Beverage Associations. There will be a keynote address from Tata Global Beverages along with insights on innovation from FoodBev Media and Extreme Drinks. Kofola, Beverage Japan and Sumol+Compal will speak about regional opportunities.

The programme will also cover the latest environmental and ethical initiatives from Coca-Cola, Closure Systems International, Rainforest Alliance and Unilever. There will be presentations on new developments from Zico, Meiji, Beneo and Bericap. Investing in healthy beverages will be discussed by a panel involving Catterton, Honest Tea, Verlinvest, Rabobank and Tata. Workshops on international brand expansion with Interbrand and functional beverages with Zenith will conclude the proceedings.

Other programme highlights include retail store checks and the Beverage Innovation functionaldrinks Awards which will be presented during a Gala Dinner at the Ronald Reagan Building on Wednesday 30th March. For further details on entering the awards, please visit www.beverageawards.com

"The theme 'Healthy industry for a healthy society' aims to help beverage manufacturers strengthen leadership on vital social issues such as health and the environment while also continuing to satisfy consumers on taste, choice and value," commented Zenith International Chairman Richard Hall.

"We are delighted to welcome our international beverage industry colleagues to our nation's capitol," added American Beverage Association President and CEO Susan K. Neely. "With issues becoming increasingly global, it is more important than ever that we share our experiences and insights in advancing solutions that work to address complex social challenges, such as childhood obesity."

Organised by Zenith International and held in co-operation with the American Beverage Association, this year's event is sponsored by Tata Global Beverages, Beneo, Bericap, Closure Systems International and Rabobank. Full programme details plus online booking are available at www.zenithinternational.com/events. Discounted rates are available on all bookings received by 25 February.

For further information, please contact:
Isabel Lightfoot, Events Director, Zenith International Ltd
7 Kingsmead Square - Bath BA1 2AB - United Kingdom
t +44 (0)1225 327900 - f +44 (0)1225 327901
zenithinternational.com

Alertness and Relaxation Drinks Market Passes US$500 million

Wed, 19 Jan 2011 00:00:00 GMT

The new phenomenon of alertness and relaxation drinks, which has developed out of the energy drinks category, has risen in less than five years to a retail value of US$521 million.

A new report by leading food and drink consultancy Zenith International - on the five key country opportunities of the United States and Canada, Germany, the United Kingdom and Japan - estimates that sales volumes have trebled since 2007 to 133 million litres in 2010, with the US becoming by far the largest national market. â€œConsumers are now looking for products to help them deal with pressure and to perform effectively without the use of stimulantsâ€, commented Zenith Market Analyst Cecilia Martinez. â€œAlertness drinks are designed to reduce stress and focus the mind. Relaxation drinks usually contain ingredients solely to assist relaxation and in some cases to aid sleep.â€

The concept of alertness and relaxation drinks started in Japan in 2005 with a flurry of products enriched with GABA (gamma aminobutyric acid). This market has now matured, but it influenced an explosion of innovation in the US. In Europe the market is just beginning to emerge, but it is hampered by a changing regulatory environment and the full impact of imminent legislation is yet to be seen.

"Alertness and relaxation drinks serve a different consumer need to energy drinks," added Cecilia Martinez. "They allow stressed consumers to purchase products over the counter that can help them unwind and focus better or sleep better."

Active ingredients in alertness and relaxation drinks have tended to be: vitamin, mineral or plant-based; amino acids such as L-theanine; or hormones, mainly melatonin. Most drinks contain a combination of active ingredients. One particular challenge is to educate and reassure the consumer of their safety and benefit.

Zenith'ss report includes over 25 brand profiles, with a commentary on the consumer positioning of each and the market's potential for the future. Alertness and relaxation drinks are forecast to see continuing annual growth of over 20% to 2013.

The new Zenith Report on Alertness and Relaxation Drinks contains 81 pages of market commentary, charts and tables together with brand profiles. Contact Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901 or e-mail mi@zenithinternational.com.

Notes for Editors

1. A chart is attached for publication.

http://www.zenithinternational.com/emails/Alertness_and_Relaxation_Drinks_Chart.jpg

2. For further information, please contact:

Cecilia Martinez, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901
zenithinternational.com

Attractive Outlook for Beauty Drinks Market

Tue, 11 Jan 2011 00:00:00 GMT

The global market for beauty drinks is niche but growing, with demand being driven by an ageing time-poor population and a greater appreciation of the role that nutrition plays in beauty. A new study by leading food and drink consultancy Zenith International estimates that global sales of ready-to-drink beauty drinks reached 144 million litres in 2010, a 2.9% increase on 2009 and 29% up on 2006, taking overall global market value to 1.1 billion.

The Asia Pacific region leads the way, both in terms of consumption and innovation, with Japan the largest national market worldwide.

Nutricosmetic or cosmeceutical beverages are available in a wide range of formats, from dairy to juices and waters, with product claims that are equally diverse.

"Beauty drinks were originally aimed at more mature women looking for anti-ageing products. Today, with broadening social pressure to look good, anti-ageing regimes are starting at an earlier age," commented Zenith Senior Market Analyst Charmaine Holmes. "This has led to the introduction of brands targeting younger women, including some specifically for acne reduction in teenagers and for early skin care and protection among young adults. For more mature skins, we've come across anti-wrinkle, skin firming and plumping products."

Manufacturers have tended to use either skin 'building blocks' like collagen, hyaluronic acid and ceramide as primary ingredients, or antioxidant compounds such as carotenoids. Recent innovations, however, have brought a host of new ingredients, such as porcine placenta and superoxide dismutase.

After a period of strong growth up to 2007, the past few years have seen beauty drink market growth impacted by the global economic downturn, as companies reduced research and development spending and consumers felt constraints on their disposable income.

Nonetheless, Zenith forecasts that, as the global economy recovers, interest in beauty drinks will be reignited and the market is expected to reach 185 million litres by 2014.

The 2010 Zenith Report on Beauty Drinks contains 77 pages of market commentary, charts and tables together with brand profiles. Contact Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901 or e-mail mi@zenithinternational.com.

Notes for Editors

1. Two charts are attached for publication

http://www.zenithinternational.com/emails/BeautyDrinks_Chart1.tif http://www.zenithinternational.com/emails/BeautyDrinks_Chart2.tif

2. For further information, please contact:

Charmaine Holmes, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900 f +44 (0)1225 327901
zenithinternational.com