Tailormade market studies
Through its information services, Zenith offers a wide range of off the shelf research solutions, that often serve as a point of reference and introduction to the company’s core markets.
Having been exposed to the quality and accuracy of Zenith’s work, clients often want more and more specific information.
This is where Market Intelligence’s tailormade studies come to the fore.
Responding to a confidential brief, Zenith can build a specific, multi-country and multi-sector database incorporating the following factors:
- Market volume and value
- Sector pricing and per capita rates
- Manufacturer and brand performance
- Channel and packaging splits
- Forecasts
We are just as comfortable working for smaller national clients on single country reports as we are for multinationals on global studies that may include as many as 100 countries.
We operate in Zenith’s traditional areas of strength – Bottled Water, Soft Drinks and Emergent/Functional beverages – but have also provided client solutions in Dairy, Alcohol and Biscuits and Snacks as well as looking at markets from the packaging and distribution perspectives.
We routinely visit around 40 markets a year, keeping in touch with developments and meeting with the industry contacts that are essential to maintaining the first hand experience of market conditions that distinguishes Zenith Market Intelligence from its competitors.
With a multi-lingual and multi-cultural team we are able to maximise the benefits to the company and our clients of our in-country work.
Why not contact Gary Roethenbaugh, Market Intelligence’s Director, for your current research requirements and any future projects that you are considering.
We are always very happy to respond to either the most basic of questions or the most detailed of briefs and aim to turn around proposals with a speed and a candour that allows decisions to be made swiftly and results to be delivered and acted upon expediently.
Examples of work undertaken:
- Global multi-market industry studies.
- On-line bespoke database solutions.
- Introductory pre-visit presentations.
- Single country, multi-channel profiling.
- Trade and trade flow surveys.
- Packaging and flavour forecasting.
- New product development advice.
- Expert involvement and presentations.
Industries worked in:
- Bottled water – including flavoured and functional.
- Soft drinks – all sectors with emergent emphasis.
- Alcohol – wine, spirits and RTD.
- Dairy – with fresh dairy and cheese emphasis.
- Ingredients – whey.
Countries worked in:
- Europe
- Americas
- Asia
- Africa