Tailormade market studies

Track record

Operating in Zenith International’s traditional areas of strength – Bottled Water, Soft Drinks and Emergent/Functional beverages – Market Consulting also adds Dairy, Alcohol and Biscuits and Snacks to the Zenith portfolio. We have even undertaken projects in Processed Meat and Whey as well as numerous New Product Development and Packaging investigations.

While the emphasis of much of the department’s work to date has been on tailormade market studies, Market Intelligence also offers a range of interview based surveys under the OPTIC banner. We can elaborate proposals ranging from limited scope product opportunity investigations all the way up to multi-country Out of Home studies entailing 1,000s of point of sale visits.